Shopping for DNA testing in SoHo
The company Navigenics has opened a temporary store in the trendy and luxury brand-friendly SoHo neighborhood hoping to create awareness for their DNA analysis services, reports The New York Times. After parting with $2,500 and a bit of your saliva, you will get a full report on your risks of contracting one of 18 conditions such as cancer, heart attack or Alzheimer's. Navigenics is the latest company to jump into the new lucrative market of genetic testing for consumers.
This new business model is at the heart of TRACKED DOWN BY OUR GENES. The film shows how the scientific breakthrough of DNA mapping is allowing us to trace our ancestors’ footprints, and in a new age of genetic awareness, is generating hundreds of companies offering tests to determine ancestry, paternity, and hereditary diseases.
Labels: biology, ethics, health, science
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