Earth Day 2008
While "green" has become the latest marketing buzz word and Earth Day is celebrated again today, The Washington Post brings up the lack of real changes as US emissions are projected to rise over the next 2 decades. The Guardian environmental blog also raises the question of the relevance of Earth Day and how to prompt lasting lifestyle changes in the general public. Maybe the beginning of an answer can be found in another Guardian article about renewable energy and the Icelandic model.
THE NUCLEAR COMEBACK is the latest Icarus Films release on environmental issues. In a world living in fear of climate change, the nuclear industry is now proposing itself as a solution. Legitimate proposition or preposterous claim? The film goes on a worldwide tour in search of answers, visiting some of the planet's most famous nuclear facilities, including the control room of the Chernobyl nuclear power plant.Labels: earth day, ecology, green living, nuclear power, renewable energy
Beijing's Olympic Stadium, the Bird's Nest, has opened!
The centerpiece of this summer's Olympics has been unveiled to the press yesterday as reported by Reuters via Yahoo.com. This project was developed by Swiss architects Herzog and De Meuron with the help of Chinese artist Ai Weiwei. With a bit more than 100 days till the opening ceremony, finishing touches are being completed on the $450 million stadium.
Icarus Films will release in the coming weeks the documentary BIRD'S NEST - HERZOG AND DE MEURON IN CHINA. The film chronicles the development of the Olympic stadium project, exposing complex and often difficult negotiations and communications between two cultures, two architectural traditions and two political systems. Labels: architecture, Beijing, china, olympics, stadium
There's a pill for that!
A Sunday comic strip gives a humorous look on the escalation of drug prescriptions, hence proving the issue is so wide-spread it has become part of our pop culture.
SELLING SICKNESS offers a more serious look at the relationship between drugs and marketing and how the pharmaceutical industry has turned emotions and worries into ailments to treat.Labels: health, humour, marketing, medecine
Shopping for DNA testing in SoHo
The company Navigenics has opened a temporary store in the trendy and luxury brand-friendly SoHo neighborhood hoping to create awareness for their DNA analysis services, reports The New York Times. After parting with $2,500 and a bit of your saliva, you will get a full report on your risks of contracting one of 18 conditions such as cancer, heart attack or Alzheimer's. Navigenics is the latest company to jump into the new lucrative market of genetic testing for consumers.
This new business model is at the heart of TRACKED DOWN BY OUR GENES. The film shows how the scientific breakthrough of DNA mapping is allowing us to trace our ancestors’ footprints, and in a new age of genetic awareness, is generating hundreds of companies offering tests to determine ancestry, paternity, and hereditary diseases.
Labels: biology, ethics, health, science
Two visionary architects in this month's Vanity Fair
The current "Green Issue" of Vanity Fair magazine profiles two architects and their endeavors to build eco-friendly sustainable buildings and change the way design interacts with the environment.
In the article "Industrial Revolution, Take Two", American architect William McDonough explains his "Cradle to Cradle" philosophy and the concept of "Waste=Food" leading to the idea of a new industrial revolution.
"Natural Phenomenon" explores the new California Academy of Sciences in San Francisco's Golden Gate Park, the greenest museum ever built and one of the latest projects by world-renowned architect Renzo Piano.
The films WASTE=FOOD and RENZO PIANO are the ideal companions to these articles.
Through interviews of William McDonough and German ecological chemist Michael Braungart, WASTE=FOOD explores the concept and ideas behind the ecologically inspired new industrial revolution, while as a revealing personal and professional portrait, RENZO PIANO follows three projects at different stages of progress and offers the architect's views on his craft.
Labels: architecture, ecology, environment, sustainability
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